We are seeking a commercially driven Digital Marketing & Performance Specialist to take ownership of paid search, SEO, email/CRM lifecycle, and digital channel performance across our ecommerce platforms.

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This is a hands-on, performance-focused role responsible for driving traffic, customer acquisition, and revenue growth while improving attribution clarity and return on investment.

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Key Responsibilities

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Paid Search & Digital Advertising

• Plan, manage, and optimise paid search campaigns (Google Ads, Shopping, Performance Max).

• Oversee paid social and display campaigns where appropriate.

• Manage budgets effectively to deliver agreed ROAS and CPA targets.

• Conduct keyword research, bid optimisation, and audience targeting.

• Monitor competitor activity and adjust strategy accordingly.

• Produce clear monthly performance reports with actionable insights.

 

SEO Performance

• Own the organic search strategy across all ecommerce sites.

• Conduct keyword research aligned to product range and customer intent.

• Work closely with the Product Data & Merchandising Manager to optimise product and category content.

• Identify and resolve technical SEO issues in collaboration with developers.

• Monitor rankings, traffic trends, and organic conversion performance.

 

Email & CRM Lifecycle

• Manage email marketing campaigns including promotional sends and automated journeys.

• Develop lifecycle strategies to improve retention and repeat purchase.

• Build segmentation strategies for trade vs retail customers.

• Optimise open rates, click-through rates, and revenue per send.

• Support customer re-engagement and abandoned basket programmes.

 

Channel ROI & Attribution

• Monitor performance across all acquisition channels.

• Improve visibility of channel attribution and customer acquisition cost.

• Work closely with the Head of Ecommerce to ensure marketing investment aligns with commercial targets.

• Identify opportunities to reduce cost per acquisition and improve lifetime value.

 

Customer Acquisition Strategy

• Develop and execute acquisition strategies aligned with revenue growth targets.

• Identify opportunities in emerging channels or new campaign formats.

• Support seasonal and promotional campaigns in collaboration with Trading & Operations.

• Ensure landing pages and campaign journeys are conversion-optimised.

 

Reporting & Insight

• Produce weekly and monthly performance dashboards.

• Translate data into clear commercial recommendations.

• Support budgeting and forecasting for marketing spend.

• Track customer behaviour trends and highlight growth opportunities.

 

What We’re Looking For

• Proven experience managing paid search campaigns (Google Ads essential).

• Strong understanding of SEO principles (technical and on-page).

• Experience managing email marketing platforms and lifecycle campaigns.

• Confident using analytics tools (e.g., Google Analytics, GA4, reporting dashboards).

• Commercially aware with experience managing digital budgets.

• Data-driven mindset with strong analytical capability.

• Experience within ecommerce, B2B marketing, builders’ merchants, construction, or physical product environments is advantageous.

 

Personal Attributes

• Commercially focused and ROI-driven.

• Analytical and comfortable working with data.

• Proactive and performance-oriented.

• Detail-focused with strong campaign execution skills.

• Able to work independently while collaborating across teams.

• Adaptable within a growing, evolving ecommerce function.

 

Why Join Us?

• Bring digital marketing fully in-house and shape the strategy.

• Have clear ownership and accountability for performance.

• Work within a growing ecommerce team with genuine investment.

• Influence customer acquisition and revenue growth directly.

 

If you are a hands-on digital performance specialist who thrives on measurable results and commercial impact, we would love to hear from you.

 

Some of our additional benefits include:

• Opportunity to join Company Pension Scheme

• Death in Service Benefit

• Staff Discount Scheme

• Company Bonus Scheme

• Access to our money saving platform with Large Retailers

• 24 Days holiday plus bank holidays plus Long Service Days

• Enhanced maternity and paternity pay

• Staff Events

 

Hours of work are Monday to Friday from 08.00am to 17:00pm with one hour unpaid break for lunch

 

To apply please email your cv or alternatively you can visit our website https://www.coverscareers.co.uk/